Value is created exclusively in the users’ experience, of how an IoT solution supports them in their lives. To measure value requires to understand preferences and sensitivities, as well as the usage context.
UIOLA measures the value of IoT solutions in the context of daily usage and creates corrective figures for their improvement and adaptation. These are the critical items that need to be measured and managed for long term success:
How high is your value contribution?
The user – as the source of your money flow – is the one to decide with the wallet. Which are the value drivers that count, that are critical to trigger the money flow? But once the customer signed on, when the service experience starts, conditions change. ‘Value’ suddenly is not any more based on the numbers in the contract and on promises: it grows as an impression of how well the solution integrates with me as a person, as well as with the procedures of my day-to-day life. The big drivers of value, can be factors that the user does not fully control: usage context and usage conditions. There is no subjective value that can be measured without considering context and conditions.
How healthy is your interaction chain?
To create value the backbone is an interaction chain. It starts with perception and action on the user side. How intuitive are the usage interfaces? Do they speak the language of users? How well is the interaction being supported by devices? Does the network supply the necessary resources for smooth operations? How good is the fit with third parties that are interlinked in the course of functional operations? Value is created in a flow that passes through all of these elements. The weakest point decides about the result.
How does your solution play its role in the user’s life?
Value is not static, but reveals itself to a user as he/she experiences its usage in a context. So value depends on perception and experience. Experience is perceived in a flow of events along the day. What function does a solution have in the user’s daily flow of events? Is it supportive – and present when needed, is if a background function with a personal touch? In the user’s reality, how does the perception change in certain situations, and what does it depend on? Uiola measures the conditions, under which a solution needs to show performance, in a flow of continuing action.
You need a learning logic
Listen, learn and adapt. IoT stands for an ecosystem of applications that form a dynamic network of interaction. This dynamics is a constant challenge for solution providers. It is important to install a system of adaptive KPIs. Solutions with future proof are solutions that learn. To be able to learn depends on data. Where are the critical points that decide on good and bad? Under what conditions? Listen. learn. adapt. See how your performance develops over time and where your improvement measures have worked, but measure how robust this improvement is.
Predict what will happen
User behavior, seen in context and as a result of preferences can be largely predicted in a near field environment. This is the information you need to pre-configure your service for the minute to come. But the data must stem from real usage to be meaningful. And prediction must happen in real time to make sense to be applied for action. For service orchestration, it will end up in a series of procedures of simplification and differentiation. But the most important quality of measurement must be to support the final user in making the solution work in day-to-day life.
Make it your tool in a tool
Uiola is an application that we run for you in a defined platform environment. It creates measures and KPIs in real time from a user perspective, considering context requirements. It benchmarks solutions and applications across the platform and supplies benchmarks and action triggers. It provides customized API integration on different levels or feeds performance dashboards.
Our data storage and distribution is ISO 27001 certified. Data analytics and access management are on the highest professional level. SSO capabilities.
Take off with a co-creation venture
Who can be a better expert than the user, the one who pays and uses the application, and is interested to yield extra value? Let UIOLA help you to integrate users in a lab-like co-creation network with a structured approach towards value creation. We will derive the success mechanics that can be measured in its effect. Or even better, why not integrate users in your full business model, make them an active part of your delivery process (which they in digital reality actually already are)?
Quality perception across networks
Integrating measures from different devices, sources, channels, to model value perception – Please look at the example of a root cause analysis in the telecommunications environment.