Where is the consumer?

Take a look at the ‚ordinary‘ illustration of an IoT architecture and try to find the consumer. There is no. Things connect to things that promise to create value. For whom? Under what conditions? In case you find a living being mentioned, you will find it immediately being chopped into something like ‘the person, the user, the customer, the persona’. Schizophrenic? Kind of. We learn that human beings are also ‘things’, but with the uniqueness that they combine different function levels, and for IT being able to handle this, ‘we’ consumers need to be chopped in such a way. Technically all of this is fine.

Value of how an IoT solution supports a user in their lives is based exclusively on the user’s experience. To get a measure of that value requires an understanding of their preferences and sensitivities as well as the usage context.

UIOLA measures the value of IoT solutions in the context of daily usage and generates corrective data for improving and fine-tuning them. These are the critical items that need to be measured and managed in order to achieve long- term success:

How high is your value contribution?

What are the most important value drivers, the ones that determine critical revenue flows? Once a customer has signed on and their experience starts. Suddenly ‘value’ is no longer based on the numbers in the contract and on promises: rather, value grows as an impression of how well the solution integrates with me as a person and with my day-to-day life. The big drivers of value can be factors that the user does not fully control e.g. usage context and usage conditions. No subjective value can be measured without considering context and conditions.