Take a look at the ‚ordinary‘ illustration of an IoT architecture and try to find the consumer. There is no. Things connect to things that promise to create value. For whom? Under what conditions? In case you find a living being mentioned, you will find it immediately being chopped into something like ‘the person, the user, the customer, the persona’. Schizophrenic? Kind of. We learn that human beings are also ‘things’, but with the uniqueness that they combine different function levels, and for IT being able to handle this, ‘we’ consumers need to be chopped in such a way. Technically all of this is fine.
The value of how an IoT solution supports a user in their lives is based exclusively on the user’s experience. To get a measure of that value requires an understanding of their preferences and sensitivities as well as the usage context.
UIOLA measures the value of IoT solutions in the context of daily usage and generates corrective data for improving and fine-tuning them. These are the critical items that need to be measured and managed in order to achieve long- term success:
Get corrective figures from customers in real time
…and use them
to adjust your services
to individualize your offerings
to find the best price
to orchestrate the most valuable service
IoT is still an infant. Making friends with users will make it big.
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How high is your value contribution?
What are the most important value drivers, the ones that determine critical revenue flows? Once a customer has signed on and their experience starts. Suddenly ‘value’ is no longer based on the numbers in the contract and on promises: rather, value grows as an impression of how well the solution integrates with me as a person and with my day-to-day life. The big drivers of value can be factors that the user does not fully control e.g. usage context and usage conditions. No subjective value can be measured without considering context and conditions.
How healthy is your interaction chain?
The “interaction chain” is the backbone of the value creation process. It starts with perceptions and actions on the user side. A number of questions will arise. How intuitive are the user interfaces? Do they speak the language of users? How well is the interaction supported by the devices? Does the network supply enough resources for a smooth operation? How good is the fit with third parties that are interlinked in the course of functional operations? Value is created in a flow that passes through all of these elements. The weakest point in this chain will determine the final result.
How does your solution play its role in the user’s life?
Value is not static but rather reveals itself to a user through experience. Experience is perceived as a flow of events across the day. So this brings up some important questions – What function does a solution have in the user’s daily flow of events? Is it supportive and present and is there a personal touch? In the user’s reality, how does the perception change in certain situations, and what does it depend on? UIOLA measures the conditions, under which a solution needs to show a performance via a flow of continuous actions.