To create a cross comparison base, we define a reference customer journey with a structure where all kinds of services can be connected to a sub-area of this ‘IoT General Customer Journey’.
Taking the perspective of users and customers, UIOLA will provide a comparison on a vertical AND on a horizontal level. Horizontal will be the journey view of the customer, being broken down into kinds of services. Vertical will be the comparison among different kinds of service elements of different suppliers, measuring the Quality of the service per element (e.g. ‘looking up a facebook address’ as a vertical in the context of ‘automating event marketing’ as a horizontal).