‘Partnering for Success: Turning Concepts into ICT Solutions’ is the motto of the 2017 Americas Conference of QuEST Forum, the global association for quality in telecommunications. Uiola and Metrinomics will present the concept of ‘Subjective Quality to drive value in IoT’ to the audience of service providers and their suppliers. Main sponsor of the conference is Verizon. In a further session of the conference, Uiola’s sister company Magiola will present the results of a survey on Subjective Quality across the Americas. In looking from the user perspective, which learnings can operators take away reduce their high level of churn? Is it ok to accept a churn rate of 30% to be ‘normal’? What does this tell us about the state of development of the telecom industry? What can we learn for IoT from errors of service providers in telecommunications? We expect interesting discussions.